SEO activists must have known that Google uses about 200 factors to determine the ranking of a website in their search results. What are these factors? Some SEO experts give opinions that controversy, there are proven, and some are just speculation. According to an article published on the website Backlinko.com, these 200 factors that affect the ranking of a website in Google.Tighten the belt and grab a snack because this article will be quite long. Check this out!
A. Domain Factors
1. Age Domain; On a video released by Matt Cutts (head of Google's spam) stated that domain age influential in determining the ranking of a website in Google, but the effect is not too large.
"The difference between a domain that's six months old verses one year old is really not that big at all." ~ Matt Cutts
2. Keyword Appearing in the Top Level Domain; The effect is not too large as it did on SEO in the past, but the keywords in the domain will give a signal that a domain is relevant to those keywords. Currently there are many who use keywords in their domain.
3. Keyword Set In First Word In Domain; As I've mentioned in the article SEO MOZ, domains containing keywords on the first word in the domain has advantages in terms of SEO compared with domains that are not found in the root domain keywords or putting keywords in the middle / end of the domain.
4. The Registrar Domain Registration Range; Usually the domain has the value will be registered in a fairly long time span, for example 3-5 years at a time. Unlike domain for websites registered doorway is usually not more than one year."Valuable (legitimate) domains are Often paid for Several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain ". ~ Google's Patent
5. Keywords In the Subdomain name; Moz based panels, keywords contained in the subdomain will affect the SEO of a website, for example subdomain keyword.maxmanroec.com.
6. Domain Ownership History; History of ownership of a domain can affect SEO. Some sites to check the ownership of the site, such as Who.is will provide information on the ownership of a domain to Google and Google could have reset the history or the history of the domain, for example, negating backlinks once refers to the domain.
7. Exact Match Domain (EMD); Some time ago the Google gives a penalty on sites with domain EMD, but this only applies to sites of poor quality. If you build a good quality website with useful content, EMD will continue to provide benefits in terms of SEO.
8. Private vs Public WhoIs; WhoIs is configured Private is an indication that something is "hidden". According to Matt Cutts enable private WhoIs does not automatically reflect badly on the website. But this could have an effect on the 'Trust' or customer's own search engine on a website."... When I checked the whois on them, they all had" whois privacy protection service "on them. That's are relatively unusual. ... Having whois privacy turned on is not automatically bad, but once you get Several of Reviews These factors all together, you're Often talking about a very different type of webmaster than the fellow who just has a single site or so. "~ Matt Cutts
9. Name Own Domain Affected Penalty: Google can know the name of the owner of a website with the help of WhoIs (or perhaps with their own software). Well if Google identifies a person is spammer, this could result in the name of the domain owner a penalty, of course, after doing research on some Google domains owned by that name.
10. Country TLD Extension; Domains with the extension of certain countries, for example .co.id, .us, .it, will help improve the ranking of the website in certain countries, but it will limit the ability of the website to rank globally.
B. Page-Level Factor
11. Keywords in the Title Tag; In addition to the content, title tags or title page of a website is one thing that is very important in SEO. Title tags can have a big impact on the SEO strength of a web page.
12. Title Tag begins with Keyword; According to the data shown by Moz, Title Tag that began with the targeted keywords tend to give better results than the title with keywords at the end of the Title Tag.
13. Keywords in Tag Description; Description of web pages containing the keywords is another relevance that need our attention. It is not too much of an impact, but it will make a positive difference.
14. Addition of keywords in H1 Tags: H1 tag is "Title tag second" which will help provide a signal to Google that a web page is relevant to a particular topic, read correlation studies here.
15. Keyword Use in Document: Add keywords on every document in the web page will also give a signal that the documents are relevant to certain keywords. For example, add keywords to images or PDF files in web pages.
16. Content Length; Article content with the number of words more and more widely recommended as compared to short shallow article. According SERPIQ, content length and in more advantaged in Google SERP.
17. Keywords density; Keyword density is taken into account by Google in determining the relevance of a page to a topic. But do not use it much because it can damage the SEO of your website pages.
18. Latent Semantic Indexing Keywords in Content (LSI); Until this day LSI keywords still have a role in SEO. LSI keywords to help search engines to identify keywords that have more than one meaning, eg fruit company Apple vs. Apple.
19. LSI keywords in the Title and Description Tags; Just as the Web page content, LSI keywords in the Title and Description Tags can help Google differentiate keywords have synonyms. It also acts as a signal relevancy.
20. Loading Speed Of Web pages via HTML; Google and Bing search engines use website page loading speed as one of the factors determining the ranking of a page. Search engine spiders can estimate how much the speed of a website based on the code page of the website and also large files on the website.
21. Duplicate Content; Content that is identical or only slightly modified, can only have a negative impact on a website in the search engines.
22. Rel = Canonical: Use this tag in the right way. Use of this tag will help prevent Google assumes no duplicate content on a website. Read more HERE.
23 Pages Speed in Chrome; Google can also use the data from the Google Chrome browser users to obtain data on the speed of loading a website, CDN usage, and web speed associated with other non-HTML.
24. Image Optimization; By adding keywords in the Alt, a title, a description of the image, then it will send a signal to search engines that the image is relevant to a particular keyword.
25. Recency of Content Updates; Google Caffeine Update liked the content is always up to date, especially for the latest news content and much sought after. Google typically displays the date of the last update on a particular web page.
26. The amount of the Content Update; The amount of edits and changes to a web page is one of the important factors. Add or remove specific portions of web pages have more influence than simply replacing a few words or sentences.
27. History Update Page: Google is also considering the freshness of content in a website. How often is the website updated from time to time, whether every day, week, month, or every year?
28. Keyword Prominence; Adding keywords on the first 100 words at the beginning of the paragraph would be a strong signal that the content is relevant to a particular topic.
29. Keywords in H2 and H3; Insert relevant keywords in subheading H2 or H3 could be an additional signal that the content is relevant to a particular topic.
30. Keyword Word Order; Search by keyword match exacth contained in the content is usually better than using keywords that are somewhat different. For example the user type in the keyword "accurate strategy to build backlinks", web pages optimized with keywords "surefire strategy to build backlinks" would be better than the rank pages optimized with keywords "Building backlinks with proven strategies". That is why keyword research is very important.
31. Quality of Outbound links: Provides links to sites on subjects relevant Authority considered to increase trust Google to a website.
32. Outbound links Theme; According Moz, search engines such as Google can assume your website is relevant to the website that you provide a link. For example, your website is about Internet marketing and provides links to websites whose content is about furniture, this could give a signal to Google that your website is about furniture not tentan internet marketing.
33. Grammar & Spelling; Grammar and spelling were also included in the calculation in determining the ranking in Google. We recommend that you always use the grammar and spelling of raw untu your website content.
34. Content Syndication; Does the content on your blog / website unique / original? If your content is derived from the results of scraping or copied from other web pages that have been indexed in Google, we can be sure your content is not going to get a good position in search engines.
35. Additional Content yanng Helpful; According to Google Rater Guidelines, additional useful content is an indicator of the quality of a web page. For example tools currency converter, calculator lending and interactive recipes.
36. Number of Outbound Links: Too many OBL with dofollow rail could result in 'LEAK' Page Rank, and this could undermine the position of the web page in the Google SERP.
37. Multimedia; Add pictures, video and other multimedia elements can add to the quality of the content.
38. The number of internal links to page Specific; The number of internal links to one of the pages on your website indicates that the page is important and is still associated topic.
39. Internal Quality Link Toward Specific Pages: Internal links from pages that have authority in a domain has a stronger effect than with no or low PR pages.
40. Broken Links: Do not let no broken links on your website. Too many broken link is a sign that the website is negligible. Google Rater Guidelines Document using the broken links as one of the indicators in assessing the quality of a website.
41. Reading Level; Google can estimate the level of ease of reading a page of content in a website. But there is much debate about what they do on such information.Some people say the content is easy to read visitor (basic level) can help SEO because it is more interesting to read. According to SEO Linchpin, reading level one of the factors that differentiate between quality web content factory.
42. Affiliate Link: Insert Affiliate link on the web page will not hurt your website rankings in the SERP. If the affiliate link rather a lot in the website, the Google algorithm may be concerned about the quality of your website on the other hand to ensure that your website is not Abal Abal sites.
43. Errors HTML / W3C validation; Many mistakes were careless HTML or coding is a sign that the quality of the website is not considered. Although still pros and cons, many SEO experts who say that the W3C validation is one of the important signals in SEO.
44. Domain Authority Website; Website page which has a high domain authority will get priority in Google SERP compared to his website domain authority is low.
45. PageRank website; Although not a benchmark, but generally web pages that have high PR tend to get better rankings in Google SERP compared PR web page that is low.
46. Long URL Page Website; According to records at Search Engine Journal, a website with a long URL is not good rank in the search engines.
47. URL Path; Page posts or pages that are close to the homepage tend to get increased authority.
48. Human Editors; Although there has been no confirmation from Google about this, Google has filed a patent for a system that allows the Human Editors affect Google SERP.
49. Page Category; Page category is one of the signals of relevance between the content. Pages that are part of the relevant category will gain increased relevance compared to other pages in the category that is unrelated or less related.
Also Read This Article: The Best Link Building Strategy 2015
50. Label/Tags: Tags are signals of relevance to the more specific WordPress website. According Yoast.com, the only way to improve the SEO of your website is by linking the content with other content, and more specifically the group of posts that are linked to one another is made in the tags (marks)
