One
time I read an article from someone claiming to be 'SEO experts' who
say that SEO (Search Engine Optimization) has come to an end for the era
of Google Penguin algorithm. I
was quite shocked to read his article (sorry I did not include the
source link, please search on google) and had felt a little 'down'
because SEO is one of my skills in the world of internet marketing. My site experienced a significant decline in the
SERP google search engine, and make traffic and earnings fell
drastically. I had thought that the article was true, that it SEO techniques was finished for good.
Then me and some friends to dig deeper and do some research experiments regarding changes in the google search engine. And I found some information and the fact that the actual SEO techniques can still be relied upon, but need to be modified. Then you might ask why your SEO strategy fail? Here are some reasons why you apply SEO strategy did not work or even leave a bad impact on your website:
1. Your Website Suck
This is a reality that is often the case in the era of google algorithm panda and penguin! Nowadays
SEO is not just about the backlinks that much but more than that, now
google bot also look at the quality of your website. You must have quality content in order to win the attention of google. In addition Google also pay attention to user activity on your website and social media. If you do not have content that is preferred by your user or an ugly
look and navigation, chances are your website will get in trouble in the
SERP, especially google.
2. You're Using The Old SEO Tactics
Google
search engine algorithms or other search engines are constantly
changing from time to time, because it is done SEO tactics also change
from time to time, adjusted for changes in search engine algorithms. SEO campaign is not up to date could have a negative impact on the
SERP (Search Engine Result Page) website, always doing SEO campaign up
to date to keep your website SERP position.
3. Choosing Your Niche Too Hard
Choose
a niche that is too hard is a risk to your business because you will
definitely deal with other competitors who may have been very popular
with the niche. You will be competing with websites large and well-known brands that
are trusted by the search engines, you may feel ready to compete but
this will be something that makes you frustrated, and you should be
ready with it.
4. You Do not Have Tools To Analyze Your Website and Track Goal
Maybe
you do not want to be bothered to install the analysis tools on your
site, but how can you know your website traffic and your goal is reached
if your website is not installed tools to analyze it? Installing Google Analytics on your website is a must if you want to
succeed in your SEO campaign, so that you know what your goals are
achieved and what is the appropriate strategy for your SEO campaign.
5. Focus Keywords Your Site Too Narrow
Focus
on a niche is a good choice, but if you choose keywords (keywords) that
are too narrow or rarely sought through search engine traffic it is
most likely that you will get very little. You need a bit of expanding keywords your site to get a chance to reach a wider audience, but still remains on your niche.
6. Build Backlinks With The Wrong Way
Build backlinks is something that is recommended for SEO activity, we all agree about this! But in the era of panda and penguin algorithm, you are not recommended to build backlinks by a long way at will. You may never tempted by backlinks service that offers 10,000 backlinks in a short time and enough to pay Rp 100,000, - WOW! If you ever use the service during the panda and penguin, I can guess the results ... most likely your SEO campaign failed! To build a healthy backlinks to your website, you should pay attention to the quality of backlinks, and should look natural.
7. You Are Not Using Social Media
I believe that almost everyone has social media accounts such as twitter, facebook, pinterest, google plus, and others. If you have a website but do not have one social media accounts, I think this is a big mistake ... it too! If you do SEO campaign and think can win the competition SEO without
using social media, then I can say that you're fooling yourself!
8. You Are Impatience
It is unfortunate that the SEO process does not happen quickly. You
do all the effort in the right way but perhaps the results you expect
is not visible in a matter of days or weeks or even months. There
is no definite time when SEO campaign you will see the results, but I
say that the true effort and patience is a must that be done by a
webmaster, even when you do not get the results in time you have to keep
doing your SEO as well as possible.
That's some facts why your SEO strategy always fails. I hope you can learn a big thing from this post. Don't ever give up and always work smarter not harder. See you on the next post !
